Reach & engagement at a glance
The page's first 90 days live (Apr 1 – Jun 29, 2026). Growth is measured against the prior period, which had effectively zero activity — so every metric reads +100% off a standing start. Hover any tile for the exact figure.
12 Reels generated 92% of all views
Just 12 published Reels drove 673K of the page's 731K total views and 96.8% of all interactions — each Reel averaged ~56,100 views versus ~1,600 for a photo. Reels are the growth engine; the clear move is to scale Reel output and shift effort away from static photos.
How the 90 days unfolded
A launch spike in mid-April carried the page to 40K+ views/day, followed by two organic re-ignition waves in mid-May and early-to-mid June — each driven by a new Reel breaking out.
What's actually driving the numbers
Ads amplified the launch, but the format mix is the real story — and it points clearly to where production effort should go next quarter.
Who's following Hekayt Amal
An overwhelmingly female, Egypt-based audience concentrated in the 25–44 bracket — squarely the demographic for women's nutrition and family wellness content.
With 97.6% of followers in Egypt and the top two cities (Cairo + Alexandria) making up over 30% on their own, geo-targeting and Arabic-first creative remain the right strategy. The remaining 2.4% is diaspora — worth a light Gulf test only if a product or service can ship there.